Formulated with potent bond-building ingredients, Fortitude Strengthening Shampoo reinforces the internal keratin structure from deep within, and creates new hydrogen and ionic bonds to strengthen the hair.
Containing Wild Orange and White Cypress extracts, this shampoo gently purifies, rebalances and soothes the scalp, to promote healthier hair growth, while leaving hair softer, smoother, and up to 3x stronger than untreated hair.
The range, including a shampoo, conditioner, wash-out and leave-in treatments, doesn’t compromise on luxurious feel, and instead leaves the hair feeling, soft, conditioned, and instantly healthier.
Enriched with Wild Orange and White Cypress extracts, Fortitude rebalances and soothes the scalp, to promote healthier hair, reconstructs, seals and prevents the return of split hair fibres, and deeply fortifies the hair structure to defend against future damage.
Fortitude embodies hair care that not only leaves hair looking its best, but truly creates stronger, healthier, effortless hair.